Having Empathy.
Making Connections.
Driving Results.
About
Frances partnered in the design and support of successful implementation in digital experiences that transform how customers interact with the brands, products, and services.
Frances led the team from concepts to production by applying the best practices of the user experience and design principles along with an understanding of customer’s end-to-end emotional experiences. She worked closely with technical, design, and leadership to translate business needs and technical requirements into compelling information architecture, interaction models, task flows, and UI experiences for multiple device platforms while using data to collaboratively work with partners to define and deliver the best solution for the customer.
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